Tag Archives: Business

Universal Design (UD) is about creating environments, products, and services that are usable by all people, to the greatest extent possible, without the need for adaptation or specialised design. It’s a principle gaining crucial traction in every field, from architecture to digital interfaces. While often associated with visual and physical accessibility, the role of soundContinue reading “The Invisible Hand: How Bespoke Sound Design & Composition Drive Universal Design Goals”

In today’s visually saturated world, your advertisement, branded content, or commercial production faces fierce competition for attention. But while stunning visuals are expected, the true differentiator often lies in a powerful, often overlooked element: sound. Many creators resort to doing sound themselves or relying on generic stock music, missing a crucial opportunity to make theirContinue reading “Your Brand’s Unforgettable Voice: The Strategic Value of Custom Music & Sound for Ads & Content”